After living in the urban setting of Toronto for several years, Peta Hall decided it was time for a change. Peta grew up in South Africa, and has lived in the U.K., Europe and the Far East.

Katie Misener and Rick Willing’s business runs by one motto: “TV Sucks – Ride your bike.” In 1989, both Katie and Rick, who are married and affectionately refer to each other as emperor and empress-for-life, opened up the Bloomfield Bicycle Company in Bloomfield.